The Problem

An attorney came to us with a very serious problem – he hadn’t been able to onboard a client for over six months. He was getting referrals, scheduling calls, even setting up follow-up meetings. But somehow, he couldn’t close the deal with a single client. To the point where the future was starting to look bleak.

But then he came to us and we turned things around for him.

How We Fixed It

We realized that the leads he was generating through word of mouth and referrals weren’t highly converting leads. They consisted of individuals who were looking for a free opinion here and there instead of seriously considering legal support. That is what we aimed to change with a Facebook ad campaign that targeted the right audience at the right time.

So we put our heads together and got to work.

The Results

The results were exactly what we were hoping to see. We were able to target clients who were looking to hire legal services within the next few months and wanted the best professional for the job. But portraying our guy as the ideal person to represent them, we were able to get him:

- A total of 175 highly qualified leads within three months

- An average cost per lead of $11.85

Through follow up calls, we found that the client was able to close enough clients to keep him busy for the next few months.

The Problem

There was a time when lawyers could count on their clients to get them other clients – word of mouth was the best lead generation back in the day. But today, it isn’t enough. And a lawyer client came to us when he realized this. Back in the day, his day used to be packed with appointments – now, he barely had any leads to convert. 

He came to us so that we could put right what he was doing wrong.

How We Fixed It

We realized that we needed to pull the client out of a time when organic leads used to be enough and bring him toward Facebook ads. And we did just that. We designed an ad campaign that brought him in front of people looking for legal services in family law – his area of expertise. They needed him, he needed them – all we did was put them in touch. And it worked!

The Results

Within two weeks of launching the campaign, we had generated 18 high-quality leads for the client, most of which he was able to convert after one of two initial sessions. In particular, we got the following results for the client:

- 18 leads in 14 days 

- A cost per lead as low as $7.86

The client got a short- and long-term benefit from the campaign. In addition to getting clients, he also realized that the future was digital and that he needed to be online to be seen. Digital marketing has now become an important part of his marketing strategy.

The Problem

A lawyer came to us when she had had enough of wasting time on leads that wouldn’t convert. It had come to a point when her existing clients began to suffer – that was when she realized she couldn’t afford to lose the clients she had in search of ones that MIGHT convert. But things changed when she came to us.

She was good at fighting cases, we were good at bringing her cases to fight – it was a win-win situation.

How We Fixed It

We’re not going to lie, we didn’t have to work too hard. The client had wonderful credentials and a couple of famous cases on her portfolio – she was a catch, but only for those who genuinely needed her services. The ad campaign we designed put emphasis on her credentials and put them in front of people who actually needed her services.

The outcome of the Facebook ad campaign left her shocked.

The Results

We generated over 80 leads for the client in just one month, all of whom were looking to book the earliest possible appointment with her. In particular, the first month of running the ad campaign saw:

- 83 high converting leads generated

- A cost per lead as low as $11.21

The client was able to convert many of these leads into high paying clients over the subsequent months, doing what she did best because we took care of the rest.

The Problem

A personal injury attorney was struggling to bring in clients. Because of the emotional and physical state of the victim after a personal injury, it wasn’t easy to identify them, reach out, and convince them to take legal action. While the core aim of the lawyer client was to help others fight their case against harm caused by a third person, his business also needed an inflow of cash if it were to survive.

Which is why it was great that a colleague suggested he reach out to us for assistance.

How We Fixed It

After doing our research into the services our client offered, as well as the persona of their customers, we realized a few things. The first place someone went when searching for a personal injury lawyer was the internet – a strong social media presence and Facebook ads to convey it to potential customers was a must. More importantly, reviews in the form of word of mouth or testimonials did a lot to motivate a hiring decision. 

And so we combined the two for amazing results.

The Results

Our team of experts designed a Facebook ad campaign solely around video and text testimonials. In the ads, the content revolved around addressing the pain points of the clients and showcasing how the lawyer had helped people in similar situations in the past. It worked wonders. In particular, within just one month, the campaign managed to achieve:

- 23 leads

- A minimal cost of $59.33 per lead

Because potential customers heard details from clients who the lawyer had already won cases for, it wasn’t hard for him to convert them into clients.